We like coffee. We also like people that pay their taxes. Unfortunately for Starbucks, a lot of people feel the same way. The mermaid is not so innocent now is she? Is she smiling… or smirking?
Starbucks say the logo change is to fit in with future products that don’t involve coffee, like ice cream, beer and wine. Personally, I wouldn’t mind trying coffee in my beer or wine.
The new iteration of the logo is a natural progression of the company, being less Americanised it is a universal face for Starbucks across the globe.
Fancy a pint down the