We like coffee. We also like people that pay their taxes. Unfortunately for Starbucks, a lot of people feel the same way. The mermaid is not so innocent now is she? Is she smiling… or smirking?

Starbucks say the logo change is to fit in with future products that don’t involve coffee, like ice cream, beer and wine. Personally, I wouldn’t mind trying coffee in my beer or wine.

The new iteration of the logo is a natural progression of the company, being less Americanised it is a universal face for Starbucks across the globe.

Fancy a pint down the ~~pub~~ Starbucks?

Categories: Bits and Bobs and Brands

Tagged: advertising, beer, Branding, change, Coffee, Design, logo, marketing, rebrand, Starbucks, wine

The beginning.

So, the beginning… way back when… the old days. It’s the final year at Uni, crunch time. The dissertation to write, the cups and cups and cups and cups of coffee. When our lecturers say “I need to speak to you?”, you tend to think the worst, since when do lecturers speak to you!?

“We have a proposition for you.”

Ok…

We got invited to compete and propose a new brand identity for the Art & Design department. Y’know, it’s not like we have our dissertation and a bazillion other projects to do, but meh, why not. It begins.

Craig and Laura (that’s us!) were up against two other teams, we worked solidly to produce what we felt was a true representation of the place we worked in.

Our brand identity and brand experience concepts are going to be implemented across the university’s Art & Design department, nationally and internationally.

Watch this space!

Categories: Parade

Tagged: arts, Branding, business, creative, Design, Graphic Design, identity, marketing

We are a creative agency specialising in branding and creative strategy.

The beginning.

Mermaid in Heaven

thecreativeparade

Posted on January 9, 2013

The beginning.

thecreativeparade

Posted on January 7, 2013

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